Privacy Policy

1. Who we are

Apex Construction and Brickwork Ltd (“we”, “us”, “our”), company number 17361810, registered office 120A Booth Road, London, NW9 5JY, is the data controller for the personal information described in this policy. We are committed to handling your data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What personal information we collect

We collect personal information that you provide directly to us, including:

• Contact details — name, email address, phone number and property address
• Enquiry and quotation details — service required, property postcode, project scope and preferred timeframe
• Correspondence — messages sent via our contact and enquiry forms, or by email or phone
• Marketing preferences — whether you have opted in to receive marketing communications
• Technical and usage data — collected automatically via cookies, such as pages visited and browser type (see Section 5)

3. Why it is collected and how it is used

We use your personal information for the following purposes:

• To respond to enquiries and provide quotations (performance of a contract or steps prior to entering one)
• To plan, deliver and manage construction and brickwork projects you have booked (performance of a contract)
• To send marketing communications where you have given consent (consent)
• To maintain business records, accounting and tax compliance (legal obligation)
• To improve our website through aggregated analytics (legitimate interests, where you have consented to analytics cookies)
• To protect our business, prevent fraud, and comply with legal and Health & Safety requirements (legal obligation and legitimate interests)

4. How we store your information

Personal data is stored securely using reputable hosting and email providers, with access restricted to staff who need it to carry out their role. We apply appropriate technical and organisational measures, including access controls and secure connections, to protect your data against unauthorised access, loss or misuse.

5. Cookies and analytics

Our website uses cookies to operate correctly, understand how the site is used, and — where you consent — support marketing activity. You can manage your cookie preferences at any time via “Cookie Settings” in the footer, or read our full Cookie Policy for details of each cookie we use.

6. Data retention periods

We keep personal data only for as long as necessary for the purpose it was collected:

• Enquiry details that do not result in a booking: up to 12 months, then deleted
• Project and quotation records: up to 7 years, to meet accounting, tax and warranty-related obligations
• Marketing consent records: until you withdraw consent, plus a reasonable period to evidence that withdrawal
• Website analytics data: typically retained in anonymised or aggregated form for up to 26 months

7. Security measures

We use industry-standard security measures including access controls, secure hosting and staff data-handling procedures to keep your personal information safe. No online system can be guaranteed 100% secure, but we take reasonable steps to minimise risk.

8. Third-party services

We do not sell your personal information. We may share limited data with trusted service providers who support our business operations — such as email, hosting and accounting providers — bound by data protection agreements, and with regulatory or legal authorities where required by law.

9. Your rights under UK GDPR

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your data, where applicable
• Restrict or object to certain processing of your data
• Withdraw marketing consent at any time
• Request a copy of your personal data in a portable format
• Lodge a complaint with the Information Commissioner’s Office (ICO)

You can exercise these rights at any time via our Data & Marketing Opt-Out page, or by contacting us directly using the details below.

10. Contact us about privacy

For any question about this policy or your personal data, please contact us at privacy@apexbrickwork.co.uk or write to us at 120A Booth Road, London, NW9 5JY.

If you remain unhappy with how we have handled your data, you have the right to complain to the Information Commissioner’s Office at ico.org.uk.